groupeReflect empowers its teams, clients and ecosystem with blueKiwi.

About groupeReflect

groupeReflect is the French face of the European group Emakina, an interactive and relational marketing agency that was rated the number-one out of the independent interactive agencies in Europe by the magazine Stratégies. A marketing force to be reckoned with, groupeReflect was one of the first agency of its kind, and has been helping companies boost their digital presence in Europe for over 10 years.

groupeReflect provides a unique combination of strategic reflection, innovation and performance to serve its customers (which include worldwide brands like Nike and Panasonic, as well as European heavyweights such as Krys, Oréal, and Liberation). To meet the needs of these major brands, groupeReflect developed a sharp expertise in emergent technologies, viral techniques, web usages and performance indicators.

With 200 customers and 350 collaborators located in Paris, Limoges, Brussels, Antwerp, Ghent and Rotterdam, groupeReflect Emakina delivers about one digital project per day.

Visit : groupereflect.net

 

Challenge

For groupeReflect, their direction and strategic objectives were clear:

Create collaboration
With geographically scattered teams, groupeReflect needed a solution that would bring their long-distance teams together in a way that would encourage effortless collaboration.

Enhance exchanges
With the end goal being optimal project quality, groupeReflect needed a solution that would enhance exchanges and discussions within their internal teams, as well as exchanges involving their customers.

Optimize relationships
In order to leverage current client relations, and build new business opportunities, groupeReflect needed a solution that would help them maintain and build narrow and permanent relationships with their current customers.

 

Solution

The choice to use blueKiwi not only met all of groupeReflect’s strategic objectives, but also helped remove the traditional questions and problems they had with installation and implementation.

By using blueKiwi groupeReflect was able to concentrate on the real values of the company: optimizing their exchanges with their many collaborators and fine-tuning all of their work processes.

To achieve their goals, groupeReflect structured their platform into four working groups:

A global group that gathered all their collaborators for general exchanges

Groups for specific jobs and specialized and technical exchanges within those teams

Customer groups that put internal teams in contact with customers. These groups were put to use in a three-phased approach:

• The pre-sell phase, which aimed to improve their commercial performance by reducing the sale cycle and acquainting the customer with the offer
• The group project phase, which aimed to facilitate agility between the groupeReflect teams and their clients
• The account development phase, which aimed to create a continuous dialogue with clients and build a permanent, informal place where communication could flow
• An “ecosystem” group where the entire company was encouraged to participate and share their thoughts and reflections on the market and current trends

The meeting/connection between experts and partners contributes to the vision of the company, but also to develops synergies and business connections between the partners themselves.

 

Benefits

groupeReflect has involved its teams, its customers and its ecosystem in a winning relationship:

• blueKiwi’s social business software was implemented fully in just 3 days
• groupeReflect gained operational and commercial efficiency
• groupeReflect’s project management system became more effective for their customers
• groupeReflect’s complete ecosystem was bolstered through on-going exchanges, and the groups have become a qualified marketplace where anyone can find and share ideas, answers and thoughts

The implementation of blueKiwi at groupeReflect also changed the way people worked internally and with their ecosystem for the positive:

Collaboration enhancement
Every group member was able to thoughtfully and easily share their expertise in a permanent way that created an accessible log and virtual “think tank.”

Information capitalization
The information shared and knowledge pool of the group’s members became a permanent and accessible asset to the company, regardless of staff absences or job changes.

Account development
Thanks to the ergonomics of blueKiwi, the knowledge shared within a group can be easily transferred or imported into another group, allowing for accounts to grow and build without too much effort.

Project management optimization
Thanks to the design of blueKiwi, the communication flow allows for a more fluid exchange of information and puts clients at the center of all the conversations, so they can validate and participate in real time.



The graphic above represents the number of active groups each month, and depicts the use of blueKiwi and the progress made since its implementation in 2009.

groupeReflect has simple goals for its future with blueKiwi: to focus on providing strong creative work for customers while utilizing blueKiwi to provide better client service. groupeReflect’s next blueKiwi initiative will be to eliminate the borders between customers and suppliers by getting them all to communicate via blueKiwi. The overall goal is to leverage their new permanent communication streams with their clients to become first of mind for all their clients’ future interactive, marketing and PR needs.

 

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