Finaref chose the collaborative platform tool developed by blueKiwi. Finaref’s aim is to capitalize on ideas submitted by a select group of over one hundred employees
throughout the company, and to act on the best suggestions.

About Finaref

Finaref, Frace’s leading provider of credit cards, has put innovation at the forefront of the company.

Visit : finaref.com

Challenges

As a specialist in the remote selling of financial products, Finaref needed to create a space where its employees could share ideas, foster participative attitudes, and allow every member of staff to be an innovator.

Solution

Web 2.0 has completely changed the way that people interact, and many businesses are using these types of tools within the organization. blueKiwi was founded in order to meet this specific need. blueKiwi allows any organization to create, share, search and connect together all types of information and people.

"At Finaref, we’ve re-named the tool Chrysalide and we’re using it to support our innovation drive." says Christophe Vandenkoornhuyse, Deputy CEO at the information systems and organization Division.

Benefits

Since September 2007, some one hundred contributors from all divisions, business lines and levels of seniority throughout the company have been using blueKiwi to publish and share their thoughts and ideas. Ultimately the aim is to extend the system company-wide.

"blueKiwi is starting to bear fruit,We are clocking new ideas — good ideas that the company can use — at the excellent pace of one per week." says Mr Vandenkoornhuyse.

Collecting ideas from employees in a company is nothing new: the "suggestion box" used to be a regular feature in the workplace. But putting these ideas together on a shared electronic platform has given the practice a collaborative dimension and a significant boost.